Rebel Nell is a "defiant" jewelry company who strives to employ, educate and empower disadvantaged women in Detroit, with the goal of transitioning them to an independent life. They work with local homeless shelters to identify women who are ready transition to a new phase in their lives.
The design process starts with an abundant local resource in Detroit – graffiti. The graffiti is collected after it falls off walls. The graffiti falls due to the weight of layers, or as a result of mother nature. The artists never pulls paint from the walls.