Friday, June 20, 2014

Well Aloha, Yoda

A recent trip to Zumiez at the Woodfield Mall in Illinois, led to the discovery of a Vans x Star Wars collaboration. Now this licensing promotion isn't any more inspired than most Marval collaborations, but it does deserve a second glance.

Where precisely in the Star Wars trilogy, was there bursts of hibiscus flowers?
Look again. Apparently the hibiscus bush is Yoda's favorite hiding place. This pairing of current trends (Hawaiian print) with a completely unrelated marketing/licensing collab (Star Wars), is so random it may just be brilliant.
At least it's original. Or should I say.... Off the Wall?
Touché, Vans, touché.

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