Saturday, May 24, 2014

Mellow Out: The SS15 Cushe Conference

We've just wrapped up another Wolverine Global Conference. This Spring / Summer 2015 launch marks the first season where I am an employee fully dedicated to Cushe Footwear. It feels great to have brand focus, and work as part of a very small, very driven product and marketing team.

Our global conference is a time for national and international sales reps, licensees and distributors for ALL 16 of Wolverine's brands to come and spend a week immersed in the product and marketing that will launch next spring. Each brand sets up a booth, not unlike a tradeshow space, within the DeVos convention center.

Cushe's booth is made from a re-purposed shipping container. We can close the doors and literally ship it to the next show. It opens up in the back for meeting and "mellow" rooms. The Cushe brand is Wolverine's smallest brand, and was a UK-based brand that was acquired in 2008—this year is Cushe's 10-year anniversary.
This year, the Cushe product is featuring a new footbed called mellow, that provides exceptional underfoot comfort. To promote this concept, we created a mellow space in the back of the booth, where you could sit, recharge your devices and have a beer. Below you can see some mellow pillows we made for the booth. #cushemellow
From the newbie perspective, the show seemed to go quite well. New product seemed to be received with a bit of enthusiasm.
Wednesday evening, after our main presentation, we bused everyone out to Camp Blodgett to share our amazing Lake Michigan with them. It was a chilly evening, and the fog rolled in fast and thick, but the Cushe crowd was happy.  #happinesshunting


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