I've been off my game. I've been told I used to be the Queen of April Fool's Day. But today, not only did I not get anyone, I was got on several occasions.
And while I still may be kicking myself for falling for this one, I'm impressed by the effort and expense that went into this Urban Outfitters stunt.
My reaction to the tube maxi dress was one of fury, how dare they bind women that way!?!
I even forwarded the video on to people asking "can you believe this?" before clicking on 'Shop' and discovering I'd been duped.
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