Thursday, December 27, 2012

A Case for Envy

I work for the third largest shoe company in the world (Wolverine World Wide is the largest non-athletic shoe company, coming in behind Nike and Adidas.) So I shouldn't have shoe envy....
...but that doesn't stop me from drooling over the glorious marketing of Sorel—a Canadian company focusing on heritage and functionality. Check out the video below, they've managed to take rain boots and turn them into a city-life, high-fashion commodity. 

Now how badly do you want to frolic through NYC wearing knee high boots on lovely blue-skied days right now? Am I right?

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