Thursday, March 23, 2017

TV Reality, not Reality TV?

Television often spoofs real life, but what happens when life starts spoofing television?

Heinz Ketchup is preparing to run an ad campaign that original appeared on the fictional drama Mad Men. A pitch the client was reluctant to sign off on on the show. 
Heinz Will Run Don Draper’s Ketchup Ads From <em>Mad Men</em>
The campaign is simple – mouthwatering images, without the paragraphs of text. It relies on one single line, "Pass the Heinz", and, remarkably, doesn't even show the product. 

Sterling-Cooper's all-star executive Don Drape sells the idea that it's a "testament to ketchup that there can be no confusion." 

I think the move is brilliant – 1. it's a great campaign. Period. And 2. lifting it from a hit TV show gives it an automatic PR spin... people were talking about the ads before they were even printed. 

You can watch the original pitch here:

1 comment :