Walart of America's Favorite Superstore

Brendan O'Connell explores über consumption in his very captivating Walmart series.

O'Connell recognizes shopping as one of the of the only times you can see large numbers of people interacting with their environment. Within this, Walmart is this global icon of mass consumption. He sees it as the most visited interior architecture on the planet.

The series started following a single model, but has evolved to include the muchness of products, and the typical American shopping experience.

See more on O'Connell's process here or listen to him on the Colbert Report (towards the end of the show—very entertaining interaction).