Tasty, Bubbly Design

I have to say, that most of the time I pick wine based on the label design (I am less ashamed to admit that than I am to admit that I often pick books the same way).

Here's an adorable label that my pal Amanda selected. I have to say, it tasted exactly as you'd imagine it would based on the design: Delightfully, pleasant. 

I like to imagine the creative brief specified "Emotional Reaction: Content Comfort".