Monday, September 18, 2017

Repurposing an Icon

At this time last September, I was traveling with my mother in London. And as we come upon the 1-year anniversary of that trip, I thought I'd share a fun article about one of the city's most beloved icons... the red telephone booth.

With my love of vintage design, it's not surprising that I was instantly drawn to the classic structure and simple charm of these often lonely looking booths. 

This universally recognized icon of London was first introduced to the city's streets in 1924. But while smartphones have made them obsolete as a communication device, they also made them a favorite backdrop for selfies, appearing in feeds around the world. 

But as the booths fall into disrepair, the UK telecommunication company British Telecom has introduced an "adopt a kiosk" program, embracing their pop culture cult status and hoping to give them a second life. 
By selling these booths to entrepreneurs, they can turn them into brand new businesses. Around the country, old telephone booths are being repurposed as cafes, neighborhood libraries and retail kiosks. Some are even maintaining their communication service, by becoming internet hotspots and workstations on street corners. 
These unexpected uses bring communities together and protect the heritage of the city—creating new pride in an already cherished symbol of London. 

Learn more about how entreprenuers are preserving these booths through reinvention on cnn.com.
*image source

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