Heinz Ketchup is preparing to run an ad campaign that original appeared on the fictional drama Mad Men. A pitch the client was reluctant to sign off on on the show.
Sterling-Cooper's all-star executive Don Drape sells the idea that it's a "testament to ketchup that there can be no confusion."
I think the move is brilliant – 1. it's a great campaign. Period. And 2. lifting it from a hit TV show gives it an automatic PR spin... people were talking about the ads before they were even printed.
You can watch the original pitch here: