Thursday, December 8, 2016

Free Hotel Kitsch

"Nothing dates a [hotel] room more than old art and floral bed covers." 

Well at least Mike Mueller, Senior VP of the Super 8 motel brand, is both -honest and aware. 

The budget hotel Super 8 may not be known for their modern decor, but as the hotel chain undergoes a redesign, the "not-so-super art" is being removed and replaced with a more contemporary style. 
But across the country, there are thousands of Super 8 rooms, so what do you do with all those discarded art pieces?  You let hipsters fight over it....

Super 8 is holding a series of "Super 8 Innov8te" art shows across the country, and is giving away the most eclectic pieces from their collection. The free art is available on a first come first served basis. 
The brand recently had shows in Miami and New York City, where Mueller says, “We had people literally fighting over pieces of old hotel art. It’s really retro and ironic, and I think that’s what people like about it.”

As the hotels rebrand, the rooms will incorporate hyperlocal black and white photography into their furniture and decor. 
There are 1800 Super 8s across the country, by early 2017 they anticipate the new look will have touched every location. So maybe it's time to revisit a Super 8.

In the meantime, be on the lookout for a chance to grab some historic hotel kitsch at an art show near you.

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