Monday, May 25, 2015

#HappinessHunting at the Spring/Summer 2016 Cushe Brand Conference

Just wrapping up another Cushe conference, which means I'm delighted to be returning to part time this week!
All 15 Wolverine Worldwide brands set up booths inside the Devos Convention Center for another week, showcasing their SS16 lines to reps, distributors and licensees. Cushe used their repurposed shipping container booth as their store front.
The highlight of the conference, by far, was collaborating with Erica Lang of Woosah Outfitters on an original wood cut, that she screen printed live at the event onto t-shirts. See a time-lapse of the carving process and printing process on Cushe's Instagram.
Woosah Outfitters and Printshop is a naturally inspired print and apparel brand based in Grand Rapids. Erica's outdoor inspired woodcuts are meant to inspire an inner peace and calmness—what she refers to as Woosah 

Woosah will be opening a storefront at the Avenue of the Arts on Division next month. You can see the Cushe booth set-up and follow the amazing work of Woosah on Instagram.

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