Creator, Rachael Aslett, worked with the cheeky clothing company Hurly-Burly to conceive the series of images that juxtaposes sexy ladies with funny felines. Hurly-Burly carries pin-up inspired clothing, and in effort to reach a teenage audience, they turn to Tumblr and it's endless sea of kitties.
The project has turned into a semi-lucrative venture. Aslett has already received an offer for a book deal for the concept. She says she has accumulated a decent library of both pin-up and cat imagery. She relies on her strong visual memory, and when she sees a particular image, she knows she has a match.

This project combines two of my favorite things, pin-up girls and kitties. I am just thankful someone had the visual foresight to connect them! I can't share nearly all my favorites here, so get obsessed with the Tumblr feed.

via fastco.
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