The campaign has been going on since March 2007. It was designed to encourage people to live their lives without fear of judgement.
According to Paris-based agency Marcel, the ads were produced as a salute to "people from various eras who have flouted conventions in plain sight." The campaign celebrates "regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality."
This series of ads celebrates the brands long history, but also spreads an optimistic and beautiful message. Fashion isn't about fitting in, it's about being yourself.
Hmm... your Marcel link doesn't work. So does that mean those are real pictures, not scenes that they concocted?
ReplyDeleteHere's the link, (fixed now). It's my understanding that they arranged these scenes, they are not historic images.
ReplyDeletehttp://www.huffingtonpost.com/2012/04/26/ray-ban-never-hide-campaign-gay_n_1456315.html
i can't help but find that a little sleazy. two financially comfortable men flaunting their relationship in the '50s? well-dressed activists making out as their fellow activists get clubbed? how is that expression? and also, how likely was it ever that two up-and coming professionals would publicly hold hands during that implied time period? chances are, they would have been physically at risk to do so! not to mention that the salaries that afford them those fancy threads and sharp sunglasses would have been snuffed. i wish it were true that they could have declared their affection with no greater risk than to offend people's sensibilities, but that's simply not true for that time period.
ReplyDeleteThey aren't suggesting that these scenes actually happened. They are just encouraging people to be themselves. which throughout history, has happened - which is what makes it possible for things to be the way they are today. (not that today is perfect). Maybe society would be further along if two, well-off gay men had walked down the street holding hands 50 years earlier. They aren't going for historically accuracy it's simply supposed to be thought provoking and motivational. We should be ourselves Now so in 50 years we're not still hiding.
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